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Yes, it is. And it’s becoming more and more powerful. Along came the Infographic and the fancy video and people thought yeah this is great, we can be visual, we like this. It’s short and snappy! But then many people took it too far. They crossed the line of content decency with sloppy copy, words that sounded good but meant nothing. They were accompanied by some shmancy visual so it was OK But can you just mask your basic level copy with some uber fancy design workWell we don’t think so. Looks do matter (we’re shallow like that!) but that’s just the shell. The body of the copy is essential too, it can rail road your readers to take action, to fall in love with you and coque iphone 7 pas cher react the difference between a sale and a ‘just browsing’. 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